Topcontrol has been in the business more than 25 years, but since the beginning they have used the Avon Motorsport logo.

The new visual identity features bold graphics, bright colors, and dynamic typography to convey speed, excitement, and competition. The design elements in the new logo reflect the spirit of motorsports, such as sleek race cars, checkered flags and racing tracks. 

Topcontrol’s visual identity is a comprehensive system of design elements that represents the brand’s personality, values, and unique characteristics. It includes elements such as the logo, color palette, typography, imagery, and overall style. A strong visual identity helps the brand stand out in a crowded racing industry and creates a consistent look and feel across all communication materials. The visual identity reflects the brand’s positioning, target audience, and the values it represents, such as innovation, speed, and performance. A consistent and memorable visual identity is essential for building brand recognition and loyalty among fans, partners, and stakeholders in the racing industry.